Low market prices following the first mad cow crisis and the subsequent globalization of the beef sector have put margins of beef cattle farms under pressure. Today, for farmers in Navarra, the presence of a marketing cooperative operating in the region is absolutely essential. Product is guaranteed to be sold at market prices by the Cooperative, ensuring payments and stable income for farmers. In a sector as complex as the beef sector, a body like the cooperative (C.O.O.V.A) is essential to achieve reliability and order in the sector. The cooperative, which is 30 years in existence, managed to overcome initial obstacles which were inherent in the beef trading system of the Navarra region. Farmers who wish to be in the cooperative in order to obtain protection and security against the risks of individual marketing, must be in the Navarra beef PGI.